JEWELS OF KNOWLEDGE: Miss Storm
WARREN, OHIO | MISS STORM
INTERVIEW LAMONT “RENZO” BRACY PHOTOGRAPH @DOPESHOTSBYPRECIOUS
Exclusive Interview | Singer/ Songwriter and Arranger Miss Storm drops Jewels of Knowledge on Making it in the Industry
In today’s musical space, we often see young stars appear and disappear as soon as the wicker blows out on their spotlight. The one aspect that goes unnoticed is the backstory in creating a star. It is usually in this space that we in the industry determine the viability and substance. Meet Shannan, professionally known as “Miss Storm”! Miss Storm is an artist/songwriter and producer who is changing the narrative, not only for young black singers, but for entertainers in general. When Validated caught up with Miss Storm in Atlanta, it was apparent from our conversation, she was about her business and passionate about making great music with purpose.
In an industry dominated by her male counterparts, Miss Storm understands her challenges, and respects the art of how the industry operates. It is through a well of knowledge that has positioned Miss Storm as one of the most sought after songwriters and arrangers in music with hundreds of placements in film, commercial and chart topping hits. But with any worth having, one must remain humble and be willing to sacrifice to make it happen. Miss Storm's journey began in the shadows of an unlikely place for a gifted musician. In a rural Ohio town, roughly 15 miles North of Akron, Shannon, raised by her grandmother, was brought up in the Church. From performing and singing in the choir, it was apparent that Shannan was gifted with an unbelievable voice. It was while singing for the choir, where Shannan developed her range and the gift that comes with the anointing. Before long, Shannan was leading solo’s and performing which landed Shannan the opportunity of a lifetime.
In the exclusive interview with Validated, Miss Storm speaks on the transition from finding her purpose, challenges, and being a woman of color in the entrepreneurial space. The fruits of her journey has led her on a path to inspire and uplift along the way. From a small rural town in Ohio, Miss Storm is a well respected entertainment executive bringing value to the culture, while creating a lane for those who dare to follow. Miss Storm speaks on the journey and how she became the woman known in the industry as simply, “Miss Storm”.
Validated: From singing in your hometown Church choir in Northern Ohio, how did you get discovered?
Miss Storm: While singing at a convention at my church, Kirk Franklin and the Family were featured guests. After hearing me sing, it was suggested that I consider joining the Family on tour. My parents were reluctant at first; however, they agreed, and at the age of 16, I joined Kirk Franklin and the Family on tour.
Validated: What did you learn on the tour?
Miss Storm: I knew I could sing; however, I was amazed by the talent and anointing from the gospel singers that accompanied us on tour. I was the youngest young lady on the tour, tour bus and often felt overwhelmed. I learned to remain humble and took every opportunity to learn and listen to the artists regarding experiences and life. I also learned how to reach my range, change pitch, and use my voice as a magical force to express my anointing.
Validated: Any memorable moments from the tour, you can share?
Miss Storm: (elated) Yes, while on tour with Kirk Franklin and the Family I had a “Holy Ghost” experience when I was touched by the spirit in mid song (lead). In front of 15,000 people in St. Louis, Missouri, I remember my body in a comatose state as I was filled with the spirit! I remember, not feeling embarrassed, but crying in amazement of what God was doing in my life. I distinctly remember Hezekia Walker, the Clarke Sisters and others were on the show with us. The Pastor grabbed the microphone out of my hand, and the next performer took over as if It was scripted. I will never forget that moment and how I felt in that moment.
Validated: After completing the tour, what happened that made the reality of working in the music Industry?
Miss Storm: Of course after the tour, I returned home to Ohio where I went through a period of “feeling myself”. From being mischievous, to just being rebellious, I had my issues. From trying to hang with gangsta’s and dope dealers, I was experimenting outside my realm.
Validated: Tell us about the moment you knew, music was your passion? And how did you make the transition from gospel to popular music?
Miss Storm: During my process of feeling myself, I was introduced to Hip Hop and began rapping and freestyling at every opportunity. I would rap on the corner, in front of the Bodega, just about anywhere the vibe was at. I fell in love with the energy and the way it moved my people. Through a neighborhood group, The Underworld, who is known for working with legends such as Tela, Luniz and others. They took me under their wings and I officially joined the crew as the only female. They gave the name “Miss Storm”, “She raps and sings up a Storm”.
While performing in an open mic in Columbus, I was approached by a gentleman named William Batty. Mr. Batty was a well connected music manager, and he offered me a 1-year management contract. Upon signing, we immediately went to work recording , studio sessions and singing hooks for other artists. Mr. Batty spent the time to develop and work with me to establish myself as an artist.
Validated: What would you say was your defying moment?
Miss Storm: I was fortunate to work with the producers, “Justice League”, and received a track for a single I was working on at Studio A Motown (Detroit). While working on the single, I was in the hallway and coincidentally, Sean “Puffy” Combs was working with the group, ‘Day 26’ in the adjacent studio. While in the hallway, a gentleman named Robert Curry heard me murmuring a potential hook to the song for the beat they were working on. “Imma Put it On you”, Miss Storm remembers. Robert Curry invited me into the session and the rest is history! I was given a placement on Bad Boy South, ‘Day 26’ debut album.
That was my defining moment! I received my first REAL bag! Inspired, I began writing and pitching music to the likes of J. Lo, Jennifer Hudson, and the list goes on. I would go on to write for Keyshia Cole, Ace Hood and countless others.
Validated: How would you describe the “Miss Storm” style?
Miss Storm: I consider my style as Hip Hop Soul! My music is real, organic and reality music. I believe in addressing the issues that affect our culture. As a visionary, I have a message that needs to be heard. Every soul is a vessel, you’re either pouring out positivity, or you’re digesting negativity! The choice is yours!
Validated: As a black woman in the industry, of course you see other female entertainers taking a more provocative role to sell sexuality, what are your thoughts? And how do you remain relevant in today’s climate?
Miss Storm: As a mother of teenagers, I keep my ear to the pulse of what influences them. I’m concerned with what they are digesting. That keeps me current on what is driving the culture. As far as keeping my integrity in the business. As an artist, I stand my ground as a black female that holds respect. I don’t knock others' artistry, it's not my thing! I was once told by a major player in the industry that if I wanted to be a superstar; “I needed to be the one that every female desires to be like, and every man would wanna sleep with.” Even though I found that premise offensive and hurtful, I understood that, I ain’t that woman! I carry myself as a Woman of God and intend to keep it that way!
Validated: Please tell us how you ended up in Atlanta, and the start of Earkandi Productions?
Miss Storm: In 2010, myself along with my producer decided to relocate to Atlanta with nothing but a hope and a dream. April “AD” Dillard and I touched down and set up shop. I started my music library, Earkandi Productions, as a database of music in lieu of possible placements and sync licenses. As a student of the industry, I understood the publishing and performance rights aspect of music. With “AD”, as my first client, I was able to place over 96 pieces of music, some works landing with 40 Acres and a Mule Productions and on several Netflix specials. From there, I began scouting talent and collaborating with some of the biggest and brightest collectives in the music business.
Validated: Tell us about your new single “R.U.N.”
Miss Storm: R.U.N. (Rise Up Now) is a song that asks a question and makes a statement. The track was produced by my brother Derrick Howard “10 Toes Down” in 2020, and when I heard it, instantly I began to write. “R.U.N.” is about taking a stand. As a people, we talk about police brutality, injustices within our community and inequality, but it takes action. Throughout 2020 into the pandemic, I contemplated releasing the song; however, in late 2022 I felt the timing was right. Upon release, I’ve received praise from many, but in return the song touches on topics many would prefer to avoid. In lieu of Black History Month, the song definitely has a place, and I feel it speaks directly to the culture.
Validated: What piece of advice would you give aspiring songwriters who want to get into the writing, pitching and placement arena?
Miss Storm: The most important thing is to be creative, think outside the box, and surround yourself with other creatives. One thing about it, most artists are lazy, or refuse to do the work. The demand is high and the avenues in search of music are endless. I today live solely off the fruits of my labor in music. Through sync licenses, and the publishing aspect of my works, I’m blessed to work full-time as a songwriter.
Validated: We couldn’t agree with you more Miss Storm. What would you like to leave readers with as you embark on 2023?
Miss Storm: Wow! I have so much for the people this year. In addition to continuing to supply great material and songs from talented creators via Earkandi Productions, I’m also elated to announce that I wll be performing live during Super Bowl LVII week. No, I’m not doing the halftime show; however, I will perform pre-game and special events leading up to the kick-off. In addition, the 50th anniversary of Hip Hop is this year and I’ve been invited to speak on numerous panels throughout the year. So 2023, is a year of possibilities and great hope for “Miss Storm” Be on the lookout…